CORPORATE SOCIAL RESPONSIBILITY AND MARKETING: A LITERATURE REVIEW OF EBSCO DATABASE 2008 - 2010
نویسندگان
چکیده
منابع مشابه
SME corporate social responsibility and competitiveness: a literature review
There are no translations available. The importance of SMEs to the economy and society and their special characteristics relevant to the adoption of CSR principles, the implementation of CSR activities, and the study of the relationship between SME, CSR behaviour and competitiveness, have stimulated the interest of both practitioners and academicians. The objective of this paper is to provide a...
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Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
متن کاملAn Ethical Framework for the Marketing of Corporate Social Responsibility
Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...
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ژورنال
عنوان ژورنال: EKUITAS (Jurnal Ekonomi dan Keuangan)
سال: 2017
ISSN: 2548-5024,2548-298X
DOI: 10.24034/j25485024.y2011.v15.i1.2277